Specialist Lectures

Extra knowledge and important contacts

Blended learning consists of the building blocks of transcripts, lectures and specialist presentations. The latter take place at regular intervals and always include a special topic from the field of sports management. However, since many of our students are now active abroad, specialist lectures are not compulsory and are not included in the final examination. Therefore, the lecture is open to all other interested parties, no matter whether they are already active in the sports industry or just about to get started.

The events are a good opportunity to gain a bit of extra knowledge and at the same time maintain your network. It’s a chance to meet old friends and make new contacts.


The power of numbers: data driven insights in football

Anyone who is involved in football automatically comes into contact with statistics: Goal probability, sprint speed or successful passes. But if you are responsible for putting together a successful squad year after year, you need a lot more data.

Ismail Tari is exactly the right expert for this. He has been involved with sports and technology since his youth. After earning a bachelor's degree in political science and economics, he also completed our sports management programme. He then spent three years working for StatsBomb, one of the world's leading providers of data processing for professional sports. As Business Development Lead he was responsible for the European and Asian market.

In the specialist lecture, Ismail will first give a rough introduction to the world of data analytics before we get into the core question of how to build the ideal team as a sports director. How does modern and data-driven scouting work and what challenges do those responsible have to face in a world full of technologies. The presentation will be rounded off with additional practical insights based on a number of concrete examples. The 90-minute presentation will be followed by a question and answer session.

The lecture will be held in English and thus prepare you optimally for the international requirements of this industry. You are already active in a club or association or simply want to know more about data processing in soccer? Then our lecture is just the right thing for you to gather important know-how. We are looking forward to meeting you!


Ismail Tari Event
  • Place

    Online via Zoom

  • Starting time

    Monday 23rd of October 2023, 6.30 pm

  • Duration

    Approx. 90 minutes plus questions and discussion

  • Fees

    Participation fee of 29€ net (free for ESM-ACADEMY students)

  • Procedure

    6.15 pm
    Activation of the link

    6.30 pm
    Welcome of the guests by the ESM-ACADEMY

    6.35 pm
    Ismail Tari presents the topic "The power of numbers: data driven insights in football".

    8 pm
    Questions and discussion

Take part!

Just fill in the registration form and we are happy to welcome you.

Here’s what’s happened already

In recent years there have been some exciting presentations, for example at Adidas or in the Allianz Arena. Here’s a brief overview.

Mindful through the professional career - online lecture

Stefan Schaidnagel

Stefan Schaidnagel shared his knowledge and experience in leadership in sports organisations with our participants and enriched the lecture with many vivid practical examples.

Mindful through the professional career - online lecture

Jan Rosenthal

Professional athletes experience many ups and downs during their careers. Jan Rosenthal was a former professional himself and has shared his experiences as well as his scientific knowledge with our students to show them how best to deal with them.

Sponsorship in amateur football - online lecture

Dr. Alexander Dworak & RA Felix Steinbach

Sponsorship is of great importance not only for professional clubs but also in amateur sport. Our two experts looked at the topic from both a marketing and a law perspective and gave important tips to those responsible in the clubs.

Cognitive performance diagnostics in sports psychology

Sylvia Rittmann

Sports psychology is becoming increasingly important in football, and it is impossible to imagine both the junior and licensing sectors without it. Sylvia Rittmann provided insights into the current status quo of research and pointed out ways in which cognitive abilities can be better trained.

‘Young talent centres’ (NLZ): Opportunity and responsibility at the same time

Manfred Paula

Manfred Paula, who has gained a lot of experience at different organisations, talked about everyday life at ’young talent centres’ (NLZs). In addition to the many positive possibilities for young players, he emphasised the major responsibility that the NLZs have to produce not only good footballers, but also good personalities.

The battle for the superstars

Günter „Jimmy“ Weigl

How do sports equipment suppliers secure the top stars in the sports industry, and how is the brand value of a player calculated? The Senior Vice President of Global Sports Marketing at Adidas answered these and other questions and gave us a glimpse behind the scenes of the world-famous brand.

Professional football today

Reiner Geyer

It is also important for every sports manager to know about current developments in the sports sector and which future trends are already becoming apparent. Reiner Geyer has been a trainer in professional football for over 25 years and knows all about it.

Sports agents and professional career

Panel discussion with Marvin Matip and Malte Metzelder, among others

Sports agents are always the subject of controversial discussions in the industry – and this evening was no exception. There was an exciting exchange of opinions and the audience was also very much involved in the discussion

Workshop Leadership Excellence

Matthias Malessa

Leadership cannot be learned only theoretically – it must be experienced practically. True to this motto, in our workshop, Matthias Malessa first discussed the most important points before implementing them directly in group work.

Sports meets Management

Industry meeting with Klaus Filbry and others

‘What is my plan for my career after my athletic career has ended?’ This question was the focus of the event. Various representatives from the sports industry, such as ESM-ACADEMY graduate Tim Borowski, discussed this topic and offered exciting insights.

To get a closer look at our events, check out the video of our event on Adidas, ‘The Battle for the Superstars’.