Extra knowledge and important contacts
Blended learning consists of the building blocks of transcripts, lectures and specialist presentations. The latter take place at regular intervals and always include a special topic from the field of sports management. However, since many of our students are now active abroad, specialist lectures are not compulsory and are not included in the final examination. Therefore, the lecture is open to all other interested parties, no matter whether they are already active in the sports industry or just about to get started.
The events are a good opportunity to gain a bit of extra knowledge and at the same time maintain your network. It’s a chance to meet old friends and make new contacts.
The planning for our next event is currently in full swing and we are looking forward to providing you with all the important information about the upcoming presentation here soon. Unfortunately, like many other companies, the coronavirus crisis has slowed things down, and we’ve had to postpone our plans for the time being. But as soon as everything goes back to normal, you will be the first to hear all the news here. Just check back from time to time or follow us on Instagram.
Until then, you can take a look at our previous events. Just scroll down.
Here’s what’s happened already
In recent years there have been some exciting presentations, for example at Adidas or in the Allianz Arena. Here’s a brief overview.
Sponsorship in amateur football - online lecture
Dr. Alexander Dworak and Felix Steinabch
Sponsorship is of great importance not only for professional clubs but also in amateur sport. Our two experts looked at the topic from both a marketing and a law perspective and gave important tips to those responsible in the clubs.
Cognitive performance diagnostics in sports psychology
Sports psychology is becoming increasingly important in football, and it is impossible to imagine both the junior and licensing sectors without it. Sylvia Rittmann provided insights into the current status quo of research and pointed out ways in which cognitive abilities can be better trained.
‘Young talent centres’ (NLZ): Opportunity and responsibility at the same time
Manfred Paula, who has gained a lot of experience at different organisations, talked about everyday life at ’young talent centres’ (NLZs). In addition to the many positive possibilities for young players, he emphasised the major responsibility that the NLZs have to produce not only good footballers, but also good personalities.
The battle for the superstars
Günter „Jimmy“ Weigl
How do sports equipment suppliers secure the top stars in the sports industry, and how is the brand value of a player calculated? The Senior Vice President of Global Sports Marketing at Adidas answered these and other questions and gave us a glimpse behind the scenes of the world-famous brand.
Sports agents and professional career
Panel discussion with Marvin Matip and Malte Metzelder, among others
Sports agents are always the subject of controversial discussions in the industry – and this evening was no exception. There was an exciting exchange of opinions and the audience was also very much involved in the discussion.
Sport meets Management
Industry meeting with Klaus Filbry and others
‘What is my plan for my career after my athletic career has ended?’ This question was the focus of the event. Various representatives from the sports industry, such as ESM-ACADEMY graduate Tim Borowski, discussed this topic and offered exciting insights.
To get a closer look at our events, check out the video of our event on Adidas, ‘The Battle for the Superstars’.