Contents and Timetable
What we teach you
In a total of 14 different modules, the lecturers will explain everything you need for your career in the sports industry in thematically divided lecture units, each lasting between 20 and 75 minutes.
One module after the other is uploaded to the Online Campus step by step, so that you are not overloaded on the one hand, but on the other hand can always learn at your own pace.
You will also write a term paper on a topic of your choice, which you will present at the end of your studies. The paper should answer a question from one of the lecture blocks.
The good thing is that you can choose the topic yourself. Ideally, we will find a topic together that will not only help you with your studies, but also with your future career.

- Principles of Business Administration and Economics
- Accounting and Financing
- Management
- HR Management and Organisation
- Project Management
- Internationalisation in Sports
- Fundamentals of Marketing
- Communication
- Sports Marketing and Sports Management
- Selected elements of Sports Marketing and Sports Management
- Private Law and Company Association Law
- Labour Law & Data Law
- Football Agents | Marketing & Sponsoring
Fundamentals of Sports Psychology
We offer two tracks
You can complete our studies in two variants – Classic and Premium. The transcripts, lectures, exams and final certificate are the same.
The big difference is the personal mentoring. In the Premium course, a personal mentor is available to you for the entire duration of your studies and supports you with every aspect of the programme. You can find out exactly what he or she can help you with and who might be the right mentor for you here.
Here's how the programme works
Our programme begins every year in January and July and the standard period of study is exactly one year, i.e. two semesters. Here’s a timeline in which you can see how this year is going to go, as an example of starting the programme in summer 2025.
July 2025
Official start of the 1st semester, you will receive login data for the online campus and can download the first lectures
August 2025
Choice of topic for the term paper
January 2026
Start of the 2nd semester
June 2026
Deadline for term paper submission
July 2026
Final examination and colloquium in Nuremberg or Zurich
August 2026
Awarding of the ‘International Sports Manager’ certificate