Contents and Timetable
What we teach you
In our programme, everything revolves around the topic of sports management. In a total of 60 lectures spread over 14 lecture blocks, you will learn everything you need for your career in the sports industry.
The lectures take place during the week between 18:30-20:00 and can be watched live or recorded.
You will also write a term paper on a topic of your choice, which you will present at the end of your studies. The paper should answer a question from one of the lecture blocks.

- Principles of Business Administration and Economics
- Accounting and Financing
- Management
- HR Management and Organisation
- Project Management
- Internationalisation in Sports
- Fundamentals of Marketing
- Communication
- Sports Marketing and Sports Management
- Selected elements of Sports Marketing and Sports Management
- Sports Law and the Law of Associations
- Corporate and Commercial Law
- The Law of Contracts and Labor Law in Sports
Fundamentals of Sports Psychology
We offer two tracks
You can complete our studies in two variants – Classic and Premium. The transcripts, lectures, exams and final certificate are the same.
The big difference is the personal mentoring. In the Premium course, a personal mentor is available to you for the entire duration of your studies and supports you with every aspect of the programme. You can find out exactly what he or she can help you with and who might be the right mentor for you here.
Here's how the programme works
Our programme begins every year in July and the standard period of study is exactly one year, i.e. two semesters. Here’s a timeline in which you can see how this year is going to go, as an example of starting the programme in summer 2023.
July 2023
Transcripts sent to students and start of lectures (1st semester)
August 2023
Choice of topic for the term paper
January 2024
Transcripts sent to students and start of lectures (2nd semester)
June 2024
Deadline for term paper submission
July 2024
Final examination and colloquium in Nuremberg
August 2024
Awarding of the ‘International Sports Manager’ certificate